Facebook has very long founded its supremacy with regards to active users, with account figures steadily increasing by 17–20% annually 11. Facebook is an extremely active system. Every moment, 510,000 comments are published; 293,000 statuses are updated; and 136,000 pictures are uploaded, while the typical individual spends more or less 20 min daily on the website 11.
Within the last several years, new companies have emerged which have slowly increased in popularity, specially amongst more youthful generations. Instagram was released this season as a photo sharing SNS, claiming to “allow you to definitely experience moments in your pals’ everyday everyday everyday lives through photos because they happen” 12. In 2016, Instagram had 500 m active users 5. Snapchat was released in 2011 13 as an SNS which allows users to message and connect to other people utilizing a smartphone and also to deliver texts, videos, and then make telephone telephone phone calls. Snapchat is significantly diffent from other companies in them, allowing an increased experience of perceived privacy and safety online 14 that it has an inherently ephemeral nature, whereby any messages are automatically deleted shortly after the receiver has viewed.